Wella professional hair color lines
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That’s a wrap! We reviewed the new 2022 Dyson Airwrap, back in stock now
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ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blonde and Deep Browns of the Koleston Perfect brand.Amika Blow Dryer Brush review: Why I use it more than my Dyson Airwrap Strictly follow safety instructions and consult If you have ever experienced an allergic reaction to hair colorants, you should not color.
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Always ask your stylist to perform an allergy alert test 48h before each coloration. **FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS.Īlthough the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Valid for Koleston Perfect with Pure Balance Technology. ME+ is truly revolutionary because we modified the shape of the dye molecule to prevent an immune system reaction between the T-Cells and the dye molecule,” says David Sarro, Director of Research and Development for Coty Professional Haircare.įor color that stays true to tone and provides significantly less damage color after color, New KOLESTON PERFECT is leading the way to making color more reliable. Once those metals are eliminated, the color developer and dye will result in pure, even formation.
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“ Pure Balance Technology is designed to minimize the formation of naturally occurring free radicals in the hair like metals. New KOLESTON PERFECT features an incomparable color line-up with naturals, brunettes, reds and blondes, and the inclusion of a special mixing range. Color that is significantly more even, balanced and true to tone from root to tip,* offering better balance of tone and control of depth* with up to 100% grey coverage. New KOLESTON PERFECT has more than 20 patents. Pure Balance Technology and ME+, the allergy gentle** molecule, are the result of over 7 years of color science research and over 3,000 formulations tested. We’re confident this innovative approach to permanent hair color will revolutionize our industry and strengthen our position as the leading professional hair color brand,” says Laura Simpson, Chief Marketing Officer for Coty Professional Beauty. Its breakthrough technologies deliver vibrant color, less damage color after color*. “ It’s hard to imagine that, for well over a century, our industry has been basically using the same dye molecules on permanent hair color. ME+, considerably reduces the risk of developing a new allergy to hair color**. New KOLESTON PERFECT is about to change that, offering salon clients the most meaningful change in hair color innovation in over a century. The ME+ dye molecule is a scientific breakthrough designed to replace oxidative hair dye molecules PPD and PTD, the leading ingredients in permanent hair color for the past 130 years that often lead to the development of dye allergies. With Pure Balance Technology, the result is even, pure color results with natural depth and shine, and significantly less hair damage, color after color*. Free radicals interfere with the color formation during the color processing and are a key cause to hair damage and poor color results. The patented Pure Balance Technology minimizes the formation of free radicals during the color formation by deactivating impurities, like metals, present in hair.